12.08.2025 / 14:51
The next online training of the international acceleration program “Green and Digital Silk Road,” implemented by the Enterprise Azerbaijan portal operated by the Center for Analysis of Economic Reforms and Communication, was held within the framework of the “Startup School 3” project.
The training was conducted by Alperen Zeki Gökmen, product development specialist of YellowX company, and Beliz Bediz Sinan, founder of BeHumbo company. Both companies operate in Estonia. The session, within the module “Digital transformation and opportunities of artificial intelligence in the business environment,” was dedicated to the topic “Go-to-market strategy and founder-led marketing.”
During the training, participants were provided with practical knowledge on preparing a go-to-market strategy, effectively presenting products and services to the target audience, as well as the advantages of founder-led marketing. The session was organized in an interactive format, participants were given practical tasks, and the results obtained were discussed together.
The training sessions held within the framework of the “Startup School 3” project provide participating startups not only with theoretical knowledge but also with practical skills in business management, go-to-market strategies, green economy, digital transformation, and the application of innovative solutions, thereby strengthening their competitiveness and positions in the global market.
