26.04.2019 / 20:32
Substantial increase in the number of new activities, professions during last 2-3 decades led to increased number of choices for people to consider. However, people do not always favor having so many options. Most of the time people get lost among these various choices as they do not dedicate sufficient time and effort to try new activities they always dream of. This is a problem especially for the young adults as they need to decide which activities they want to pursue for the rest of their life. Not being able to find an activity may lead to feeling lost and consequently to pessimism. The target market for the app is 18 – 30 years old individuals. The fact that people from mentioned age group eagerly search for activities they love and they are more enthusiastic about trying new things allow us to target them. We will follow freemium approach for our business model. Users will be able to choose activities to enroll from our database which will include list of all the possible activities. This will be free of charge for 30 days. However, after 30 days if a person wants to continue and develop further he/she will be able to do so after paying the subscription fee. Besides the subscription fee, we are planning to apply ad placement within the app to generate profit. There are reminder apps in the market. However, almost all of them are exercise apps and there is no any app that offer the activities list and how to do`s in it. Our app will set daily assignments for the user based on his/her choice of the activity. After completing the series of activities, the user will be able to judge his/her performance and decide whether to continue this activity or to change it. To serve customers better we will continuously update our database to include more and more activities.
